Best Drugstore Makeup

I'm a huge fan of finding great products for less. I use a fair share of higher end makeup, but I really enjoy having inexpensive items I really love. 
For example, last summer I was on vacation in New Hampshire where there was no Sephora. I traumatically ran out of my Anastasia brow pencil and had to find something at the town's Walmart to replace it. Fortunately I knew of one i liked, and the trip wasn't completely ruined by a lack of great eyebrows. So that's a great example of having some drugstore items in the back of your mind that you know works and won't break the bank.
I also did a mini Snapchat haul a few weeks ago (👻: shelbyshowell, I plan to do some more fun things like that on snap!) of some recent items I purchased. I saw a few screenshots on some of the products, so I figured I'd do this post!
Please keep in mind that these prices are averages!


MAYBELLINE MASTERFIX LOOSE POWDER: This stuff is gold for baking your face. It's super finely milled, making your face look airbrushed. It really keeps my makeup in place all day and doesn't add any extra coverage to my face which can make it look cakey.

L'OREAL INFALLIBLE PRO-MATTE FOUNDATION: I can honestly say this is my holy grail foundation. I've used it for over a year now and have had no problems or complaints. The color matches my skin perfectly (which I have yellow/neutral tones) and it blends seamlessly. I've applied it with both my Beauty Blender and a foundation brush and it looks great both ways. It's a 'semi-matte' finish, meaning it doesn't fully flatten out your face and look dry; it looks like skin. I'd say it's a medium-full coverage foundation. For reference, I'm shade 102 Shell Beige!

MAYBELLINE FIT ME CONCEALER: From what I've heard, this concealer has been known to be a dupe for the NARS creamy concealer. I can't confirm that since I haven't used it, but that's probably because I love this one so much. It's lightweight, yet full coverage. I've used it under my eyes but I primarily use it for any blemishes/redness that peak through my foundation.

RIMMEL STAY MATTE POWDER: This is another product I've used for years. I get this powder in the shade of my foundation and use it in spots I may need a little extra coverage. I love it because it's smooth and applies nicely, but also because it doesn't make you look cakey - which some powders can do.

GARNIER BB EYE CONCEALER: This little guy was stashed away in my makeup collection for a while until I ran out of my Fit Me concealer. It has a metal rolling ball applicator, which is great if you have puffy eyes. What really sold me on this concealer is the fact it's 'BB' meaning it's not going to be heavy or super opaque. I don't necessarily get bad under eye circles, so I think that's why I love the product. It's 'dewy' for your under eyes, but in the sense that it looks like skin. Side note, sometimes I find this at TJ Maxx or Marshalls for $3.99.. keep your eyes peeled!

NIVEA MEN'S SHAVE BALM: AHHHH. My favorite product out of this whole list probably. I know what you're thinking, "but it's a men's product?". I get that. But it has a great amount of glycerin and it's super moisturizing, making it the perfect base for your makeup. Foundation goes on so smooth and evenly. Keep in mind I have oily skin and this still works great for me. I haven't used anything since I got this (last August I think) and it's also lasted almost a year - I just recently picked up a new one since I'm getting low.  I learned this trick primarily through NikkieTutorials, but Niykee Heaton uses it too!


MAYBELLINE LASH SENSATIONAL MASCARA: I just started using this a few weeks ago but it's become a recent obsession. It makes your lashes really flared and volumized, which I love. My only disclaimer for this is that it doesn't layer well with other mascaras; but alone it's fabulous.

L'OREAL SMOLDERING EYE KOHL: I don't always wear eyeliner, but when I do it's usually this guy. I like to smudge my eyeliner to make it less harsh so a kohl pencil is perfect for this. Not much to say other than I love the pigmentation and it's easy to smudge but will still stay in place.

MAYBELLINE BROW DRAMA GEL: Typically I go high end in relation to my brows, but like my example in New Hampshire, I like to have drugstore alternatives. This little guy makes your eyebrows look 'real' and full. It also doesn't make your brows 'crispy' like some do; they're not crunchy and hard throughout the day. 

MAYBELLINE BROW DEFINE + FILL DUO: This pencil is great for travel in my opinion, due to the double end. I talked about this in my Friday Faves video, but I start with the pencil side and sometimes I'll use the powder side to blend or add more color. This isn't my favorite pencil, but for the price I still get great brow results.


NYX SOFT MATTE LIP CREME: These are my FAVE. I wear Athens borderline everyday. It's a great color for a fancy event, going to work or class. They go on super creamy and smooth (but I do suggest exfoliating before) and they dry to a matte finish. I like these better than a really drying liquid lipstick because they're still somewhat moisturizing yet give the liquid lip look.

NYX BUTTER GLOSS: These give you a perfect glossy pout while moisturizing your lips and smelling like cupcakes. My favorite shade is Eclair since it's a neutral, but I think my next purchase will be this one.

JORDANA EASY LINER: I'm not a huge lip liner person, only because I don't do it very often, so I'm all about inexpensive ones. These are surprisingly SO great for the price. They're not drying, they glide on so easily, and stay put. I love wearing Tawny on its own, it's a perfect 'your lips but better' shade.

ELF LIP EXFOLIATOR: I had to mention this because I think exfoliation is super important when trying to achieve a great lip. This one doesn't necessarily look appealing, but it smells great and really does a great job because it's so gritty. I also love this because it's in stick form and you can avoid sticking your fingers into a jar and getting it all over you.

PALMER'S FLIPBALM: I love these guys!!! Not only cause they're cute but because they actually work. They moisturize your lips for hours and the flip action makes them fun to apply. My favorite is the watermelon one.

Feel free to ask questions about any of the products in the comments below! Remember to hover over these images and pin them to your beauty boards on Pinterest! Let me know if you try any of these out and end up loving them as much as I did. xo.


  1. Shelby- this is so helpful!! I'm always looking for good drugstore makeup products and your post highlighted so many new ones beyond the standard few that everyone raves about. For face, I also LOVE Maybelline's Dream Fresh BB Cream. Good coverage & 30 SPF. XO, Nicole //

  2. Great picks! The NYX Butter Gloss collection is my life. I have so many shades, and they are the only drug store product I've ever consistently repurchased.